Win a Harley-Davidson® motorcycle
Automotive showrooms filled with chrome-laden machines like Harley-Davidson® motorcycles
can, at times, be so beautiful it’s easy to forget that the purpose of the machines
is to be ridden. So, Harley-Davidson UK is working hard to dispel the ‘look, don’t
touch’ myth that leaves customers too nervous to request a test ride.
The legendary Motor Company has launched a market-leading online booking system
at www.harley-davidson.co.uk that enables motorcyclists to book test rides at all
dealerships all year round. The launch follows a successful pilot of the system
that ran for a four-week period last year. It provides 24/7 access to bookings making
it easy for motorcyclists who are unable to visit or phone a dealership during working
hours.
Customers can choose from a range of existing Harley-Davidson® motorcycles and,
to mark the launch of the new system, any rider taking advantage of a test ride
opportunity at one of the 34 authorised Harley-Davidson dealerships between 9 April
and 3 May will automatically be entered into a prize draw to win the Fat Boy® Special.
The machine – produced to celebrate the 20th anniversary of the iconic Fat Boy®
motorcycle, ridden by Arnold Schwarzenegger in Terminator 2: Judgement Day is worth
more than £15,000.
The Fat Boy® Special is darker and lower than the standard model, which remains
one of the most popular motorcycles ever to roll out of the Harley-Davidson design
studio. Dressed in satin chrome and denim black, the motorcycle retains the bold
presence of the Fat Boy® while offering a fresh interpretation.
It is available to test ride throughout the year along with other models in the
2010 range. Highlights include the Electra Glide® Ultra Limited touring machine,
the factory custom, chopper-style Dyna® Wide Glide® and the race-inspired XR1200X™.
Test ride slots can be booked online at www.harley-davidson.co.uk/testride with
a list of available bikes at your nearest dealership on view.
“We are keen to make riders aware of the free-of-charge opportunity to test ride
our motorcycles all-year round,” says Stuart Farrell, Harley-Davidson Managing Director
for the UK and Ireland. “The only way to truly experience the feeling that you get
from riding a Harley is by test riding one.
“Our dealers are keen to help new and existing customers understand the lifestyle
opportunity that Harley ownership presents and the online booking system removes
any intimidation factor of having to ask for a test ride. The prize bike is just
an added incentive to kick-start the motorcycle riding season.”
For further information or to book a test ride please visit www.harley-davidson.co.uk
Motorcyclists booking a test ride must have held a full motorcycle licence for a
minimum of 12 months.